The Rolls Royce 'Dawn' is Designed for Young, Affluent Consumers

By: Christopher Magsambol - Sep 9, 2015
References: autoblog & theverge
The Rolls Royce Dawn is a new convertible model from the luxury retailer. Its design is based on elements from other models the 'Ghost' and 'Wraith,' which represent the lower-end vehicles in its collection. This particular subset of cars are meant to appeal to younger, but still affluent, car buyers.

The Dawn comfortably seats four in its bright orange "mandarin" interior -- a color that is contrasted with a strong "midnight sapphire" body. The sleek and modern design still gives the the car a sporty appearance, while its bulkier dimensions stay true to the traditions of luxury cars.

The Rolls Royce Dawn is also equipped with a touchpad with character recognition, heads up display and a dynamic cruise control. The luxury carmaker has said that the Dawn is the most versatile of its cars, so expect unique color combinations for future models.