The Rolls-Royce Boutique is an Experiential Showroom in Dubai

By: Laura McQuarrie - Nov 4, 2016
References: press.rolls-roycemotorcars & eventmagazine
The first-ever Rolls-Royce Boutique was recently launched in Dubai, UAE as an all-new kind of experiential showroom for the luxury automotive brand. The boutique spanning more than 7,000 square feet is stationed at the center of Dubai's City Walk, meaning that it is right in the heart of state-of-the-art culture, fashion and cuisine.

The Rolls-Royce Boutique features experiential stations such as the Inspiration Studio, Bespoke Atelier and Interactive Spirit of Ecstasy, as well as areas that show off some of the brand's newest releases. These stations show off the level of artistry and craftsmanship that goes into each and every detail of a Rolls-Royce, from paint to leather and marquetry.

Aside from exploring the one-of-a-kind vehicles that can be created, people are able to unwind or host a business meeting at the upscale Pinnacle Café.