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The Rolls Rolls Woody 85 Longboard Provides a Smooth Boarding Experience

By: Allison Love - Published:   Updated: Jun 21 2011 • References: rollsrolls & bornrich.org
The Rolls Rolls Woody 85 longboard is definitely unique in its design. With interesting dips and bends in the board's construction, you'll be surprised at how smoothly this skateboard travels.

The Rolls Rolls Woody 85 uses a grooved footpad which actually ensures a more ergonomic performance for the skateboarder. Entirely handmade, this longboard provides a sturdy means of travel while being suited for a better skateboarding performance.

Implications - One of the best ways for a company to distinguish itself in a crowded marketplace is by adding a slightly altered design element to a very traditional product. By moderately changing a traditional product, the brand immediately differentiates itself from its competitors without completely alienating purists, and also shows consumers that the company eschews convention and places a strong emphasis on innovation. The product stands a good chance of attracting forward-thinking consumers and traditionalists seeking a little spice in their standard products.

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