Wavy Wooden Skateboards
The Rolls Rolls Woody 85 uses a grooved footpad which actually ensures a more ergonomic performance for the skateboarder. Entirely handmade, this longboard provides a sturdy means of travel while being suited for a better skateboarding performance.
Implications - One of the best ways for a company to distinguish itself in a crowded marketplace is by adding a slightly altered design element to a very traditional product. By moderately changing a traditional product, the brand immediately differentiates itself from its competitors without completely alienating purists, and also shows consumers that the company eschews convention and places a strong emphasis on innovation. The product stands a good chance of attracting forward-thinking consumers and traditionalists seeking a little spice in their standard products.