The arrow art that Rollout Design came up with for this project serves well aesthetically as well as functionally, as the arrows direct people to the check-in and purchase area. Check out more great examples of the brand's work on the Rollout Design website.
Implications - Now that the credit markets have recovered, consumers have a strong inclination to express themselves. Youth consumers in particular want to associate themselves with brands that finds ways to differentiate themselves from their competition in significant ways. Companies should focus on communicating what makes their brand compelling to this demographic.