With the amount of the gray that abounds us in urban city centers, it's hard to find a patch of grass just to sprawl out and relax, so Coca Cola's 'Roll Out Happiness' campaign brought them just that.
In a one minute and 48 second video posted on YouTube, Coca Cola highlights the fact that architectural constructions in the city are often, perhaps inadvertently, created gray from the use of concrete. This gives a sense of drollness and staleness that is vivified when a Coca Cola truck bundling a luscious green mat unfurls a patch of greenery for people to walk on. People are asked to remove their shoes, at which they receive a free bottle of Coke to enjoy and bask themselves in the sun with.
The impromptu garden immediately fills up with people of all ages, who sit, play and generally have a good time on the Coke bottle-shaped patch of grass.
Stats for Green Urbanization Ads
Trending: Older & Mild
Research: 482 clicks in 134 w
Interest: > 3 minutes
Concept: Roll Out Happiness
Related: 81 examples / 62 photos
Segment: Neutral, 12-55+
Comparison Set: 30 similar articles, including: invisible pop can cups, eco bottle containers, and coke crate installations.
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