Operating on a buy one, give one business model, Rockin Baby is a social enterprise founded in 2002 currently supporting Haitian mothers in need. For each sling or pouch purchased, one sling is donated to a mother in Haiti, although the brand plans to move beyond Haiti when the need there is satisfied. The brand has apparently also garnered some celebrity attention, listing Angelina, Gwen Stefani, Naomi Watts and Helena Bonham Carter as amongst its fans.
Rockin Baby products are made in Los Angeles and the brand is committed to staying involved in its community, donating samples of slings to local individuals and institutions, while also donates 2% of its profits from online sales to several charities. The socially conscious business is currently owned by Kathryn Wiley and is based in Richmond, Virginia.
Rockin' Baby website
Rockin' Baby on Facebook
Rockin' Baby on Twitter
Socially Conscious Newborn Fashion
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