Potential

Live Earth Revealed

By: Bamboo Magazine - Published: Apr 11, 2007   Updated: May 31 2011 • References: liveearth.org and ecorazzi
Tickets for Al Gore's Live-Aid for climate change, which he calls LIVE EARTH, go on sale on April 16th. The July 7 concert (07/07/07) is being held in the U.S., Australia, England, Brazil, South Africa, China, and (maybe) Antarctica. The bill includes The Police, Smashing Pumpkins, Snow Patrol, Madonna, and the Dave Matthews Band. Proceeds go to a number of environmental NGOs.

Implications - The marriage of live music concerts and charities is an age-old concept, but the general pattern is that despite the cause, the bigger the artists, the greater the turnout and the more effective the campaign. This win-win relationship between the entertainment industry and philanthropy has successfully drawn attention to causes that have become a trendy topic due to charity concerts.