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Upscale Suburbia Editorials

The L'Officiel Netherlands Rockaway Beach Photoshoot is Residential

— August 30, 2014 — Fashion
The L'Officiel Netherlands Rockaway Beach editorial proves that little really is more. Photographer Gemma Booth put together this production which was set in suburban settings, all of which were so run of the mill that they could have been set in numerous regions from around the world.

While little was done to jazz up L'Officiel Netherlands' display of department stores and traffic lights, model Ewa Wladymiruk made the setting appear quite glamorous and over the top. Wladymiruk did so with the help of stylist Sabina Schreder who pieced together conductor hats, fur jackets, pleated skirts, colorful lined jackets, white tights, plaid dresses and turtle necks.

Given the Fall 2014 season that this photoshoot is a part of, it follows that Schreder assembled collegiate looks via ankle socks, trench coats and thin scarves.
Trend Themes
1. Suburban Chic - Disruptive innovation opportunity: Create a line of high-end fashion that combines suburban aesthetics with glamorous elements.
2. Everyday Luxury - Disruptive innovation opportunity: Develop affordable luxury products that elevate the mundane and make everyday items feel extravagant.
3. Simulated Glamour - Disruptive innovation opportunity: Design virtual reality experiences that allow users to experience glamorous settings in ordinary locations.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore collaborations between high-fashion brands and streetwear labels to create elevated everyday clothing.
2. Retail - Disruptive innovation opportunity: Establish boutique stores in suburban areas that curate a collection of luxury and designer goods.
3. Virtual Reality - Disruptive innovation opportunity: Develop VR platforms specifically designed for fashion and luxury brands to showcase their products in immersive settings.
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