Rock & Republic's Forbidden Love in S/S 2009

By: mediterranean - Published: May 1, 2009   Updated: Jun 22 2011 • References: rockandrepublic & homotography.blogspot
Rock & Republic have unleashed a sinister Spring/Summer 2009 ad campaign under the art direction of Julia Restoin-Roitfeld, who is the daughter of the editor of French Vogue, Carine Roitfeld.

Even though it is open to interpretation, the ads feature two young people in a hotel room engaging in what appears to be a forbidden relationship.

The campaign was photographed by Maciek Kobielski with models Cartwright Lee and Diana Dondoe.

Implications - Advertising that is infused with scandalous, provocative, or shocking imagery generates widespread buzz in the public sphere which sparks consumption. Consumers are eager to indulge in boundary-pushing art forms or styles that are unconventional because they create an escape from the everyday restrictions that surround daily life. Stats for Sinister Hotel Room Fashion Trending: Older & Buzzing
Research: 48,311 clicks in 368 w
Interest: 4 minutes
Concept: Sinister Hotel Room Fashion
Related: 94 examples / 72 photos
Segment: Females, 18-55
Comparison Set: 34 similar articles, including: scandalously violent footwear ads, sizzling romantic photoshoots, and sinister fantasies.