Rock & Republic have unleashed a sinister Spring/Summer 2009 ad campaign under the art direction of Julia Restoin-Roitfeld, who is the daughter of the editor of French Vogue, Carine Roitfeld.
Even though it is open to interpretation, the ads feature two young people in a hotel room engaging in what appears to be a forbidden relationship.
The campaign was photographed by Maciek Kobielski with models Cartwright Lee and Diana Dondoe.
Implications - Advertising that is infused with scandalous, provocative, or shocking imagery generates widespread buzz in the public sphere which sparks consumption. Consumers are eager to indulge in boundary-pushing art forms or styles that are unconventional because they create an escape from the everyday restrictions that surround daily life.
Stats for Sinister Hotel Room Fashion
Trending: Older & Buzzing
Research: 48,283 clicks in 365 w
Interest: 4 minutes
Concept: Sinister Hotel Room Fashion
Related: 88 examples / 68 photos
Segment: Females, 18-55
Comparison Set: 32 similar articles, including: scandalously violent footwear ads, sizzling romantic photoshoots, and sinister fantasies.
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