The Rock & Folk Magazine Campaign Gets Inside the Music

By: Meghan Young - Published: Nov 21, 2012 • References: publicisgroupe & ibelieveinadv
The Rock & Folk magazine campaign gives people a glimpse of what it might have been like to look through the eyes of such famous musicians as Lou Reed, Janis Joplin and Elvis Presley. Whether its being in the ghetto or in a Mercedes Benz, this publication stands by its tag line, "Music seen from the inside."

Created by Publicis Conseil, an ad agency based in France, the Rock & Folk magazine campaign was art directed by Julien Vergne with creative direction by VĂ©ronique Sels. By combining minimalist illustrations with great photography, the ad campaign will capture people's attention immediately. It helps that it revolves around artists that resonate in the pop culture community to this day. Stats for Musician Eyewear Ads Trending: Older & Chilly
Research: 1,628 clicks in 182 w
Interest: 2.5 minutes
Concept: Rock & Folk Magazine
Related: 38 examples / 29 photos
Segment: Neutral, 12-55
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