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It seems that the best way to sell women's underwear is to accentuate the model's wild side, as demonstrated in the Roberto Cavalli SS11 campaign.

Photographed by Mert Alas & Marcus Piggott, these seductive spreads star last year's muse once again -- the elegant Elisabetta Canalis. Strewn with warm and sensual hues of red, pink and purple, the Roberto Cavalli SS11 campaign is sure to pull at the strings of men shopping for gifts, and ladies in search of irresistible lingerie.