‘As Real As it Gets’ is an exhibition curated by writer Rob Walker featuring imaginary and fictional products, some of which are taken from pop cultural films and tv shows.
According to Rob Walker, the purpose of the exhibit is to highlight "fictional products, imaginary brands, hypothetical advertising and speculative objects." The exhibition includes such items as a pill that ensures the ‘heterosexuality of your child’ as well as Krusty-O cereal as seen on the Simpsons. Whether these products are real and the companies are not, or the product itself is fictional, the intent of these products is to provide social critique and highlight the hand society has in creating identities.
The showcase will take place at the New York gallery Apexart and will feature various artists such as Staple Design, Shawn Wolfe, and Kelli Anderson.
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