If you're in the market for a pixelated, heart-palpitation and seizure-inducing game that makes you feel as though you've just taken a giant hit of acid, then the Rob Lach POP experience will be right up your alley.
The computer game consists of several mini-games where you can do anything from cruising down the highway at warp speeds, to shooting down choppers in a setting that unmistakeably resembles a scene from Full Metal Jacket. Bright colors and randomly appearing images make the experimental game a bit tough of the eyes, and on the mind, but there is something about all the chaos that makes it enticing.
None of the games really connect together in any meaningful way, but they are backed by some intensely trippy music that creates a nerve-wracking sense of impending doom with every click of the mouse.
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Concept: Rob Lachs Pop
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Segment: Males, 12-35
Comparison Set: 32 similar articles, including: classic game portraits, toonified 8-bit retrospectives (update), and interactive gamer lighting.
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