Travelocity's Roaming Gnome Recommends Holiday Destinations

By: Vasiliki Marapas - Published: May 23, 2014 • References: twitter & adweek
In honor of Memorial Day, Travelocity has created a choose-your-own adventure-themed Twitter game, starring its now-infamous roaming gnome.

You can interact with the gnome by answering a series of questions, which will ultimately lead you to one of ten different destinations. Those Negative Nancy's that choose to click the 'Stay at Home' option on the starting tweet are faced with the roaming gnome's sad, imploring eyes, wondering why you would do such a thing.

I initially selected 'RomeWest,' prompting the gnome to ask whether my ideal vacation would involve "stuffing my face" or "going out late." The follow-up questions were equally as important, inquiring about my late night snack preferences and selfie-taking habits. Eventually, the wise, all-knowing gnome recommended Chicago as my Memorial Day destination. Those who haven't picked a holiday spot for Memorial Day yet would benefit from engaging with this fun Twitter account. Stats for Interactive Jet-Setting Gnome Tweets Trending: Older & Mild
Research: 289 clicks in 105 w
Interest: 0.5 minutes
Concept: Roaming Gnome
Related: 86 examples / 66 photos
Segment: Neutral, 12-55+
Comparison Set: 31 similar articles, including: tweet-controlled holograms, typographic social media projects, and film-retelling social accounts.