The Switzerland Police road angel was hired after the state of Fribourg gave out too many speeding tickets. They are hoping the angel seen on the side of the street will slow down drivers.
Creating the city's own divine intervention could be a good plan. This road angel asks people to slow down, or acts as a reminder that drivers should slow down. Drivers can e-mail where they saw the road angel to the police in a contest where the winner receives a free driving lesson. Lets just hope they aren't e-mailing while they are driving!
The additional images above come from the accompanying TV spot.
Stats for Speed-Sensitive Angels
Trending: Older & Warm
Research: 5,711 clicks in 315 w
Interest: > 3 minutes
Concept: Road Angel
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: 3-wheel police cruisers, topless blondes in danish road safety tv ad campaign, and futuristic cop cars.
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