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The RMK SS12/13 campaign takes place on the graffitied alleys and sundrenched rooftop of Madame Brussels, a place so recognizably Melbournian that locals will feel a kinship with it immediately. Once that bit of sentimentality is out of the way, they will be able to focus on what everyone else will be paying attention to: the footwear. Modern and feminine, these high heels are made for the contemporary woman.

Shot by blogger and photographer Zanita Morgan, the RMK SS12/13 campaign stars model Anja Konstantinova. The Aussie beauty was styled by Peter Simon Phillips. He outfitted her in equally feminine ensembles in order to bring out this quality in the shoes. Full of bright neons and graphic prints, the ad campaign is a visual treat.