The RMBA-20 Sequencer Was Showcased Outside an Iconic Berlin Club
Justin Lam — October 16, 2018 — Marketing
References: geeky-gadgets & theverge
As part of The Red Bull Music Academy's 20th edition, the energy drink lifestyle brand constructed the massive RMBA-20 sequencer. Designed as the world's largest step sequencer, this huge musical instrument was placed outside Berlin's iconic club Tresor for anyone to try out. The RMBA-20 sequencer was conceived and constructed by Berlin-based creative studio Neulant van Exel and required 30 technicians five weeks to assemble. The machine in total was 33 feet long, 7.2 feet high and weighed over 1,300 pounds.
Across the RMBA-20 sequencer were 427 knobs and faders, four analog drum machines, a modular synthesizer and a sampling unit. Unfortunately, the machine has already come and gone and Red Bull Music Academy has yet to announce if the machine will appear again.
Image Credit: Red Bull Music Academy
Across the RMBA-20 sequencer were 427 knobs and faders, four analog drum machines, a modular synthesizer and a sampling unit. Unfortunately, the machine has already come and gone and Red Bull Music Academy has yet to announce if the machine will appear again.
Image Credit: Red Bull Music Academy
Trend Themes
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2. Interactive Installations - Designing large-scale interactive installations outside iconic venues can attract attention and engage audiences.
3. Technological Innovations in Music - Combining traditional instruments with modern technology can lead to the development of new and unique musical instruments.
Industry Implications
1. Music and Entertainment - The music and entertainment industry can explore the concept of creating and showcasing massive musical instruments to enhance live performances and events.
2. Event Production and Marketing - Event production and marketing companies can incorporate interactive installations like the RMBA-20 sequencer to attract and engage audiences.
3. Music Technology and Instrument Manufacturing - The music technology and instrument manufacturing industry can focus on developing technological innovations to create unique and larger-than-life musical instruments.
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