Réka Neszmélyi's Cards Are Constantly Transforming Their Appearance

By: Mishal Omar - Feb 17, 2017
References: behance.net & designyoutrust
The Hungarian designer Réka Neszmélyi works in advertising, branding and graphic design and has made a highly creative business card that is unlike any other.

Traditional business cards are increasingly being ignored for more creative options, and Réka Neszmélyi's card designed for a photographer may take the cake in terms of its creativity. The designs are placed on plain white cards with the photographer's name and email on them in small black letters. A piece of reflective foil takes up most of the card, and changes color constantly based on the light that is hitting it and the angle from which the viewer is looking at it. As a result, the business card never looks the same twice.

The business card provides inspiration for individuals looking to create professional brand identities in a way that is personal and distinct.