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The River Island Spring/Summer 2012 Campaign Features Bold Hues

By: Jana Pijak - Published: • References: riverisland & thefashionisto
Models Jacob Young, Ryan Kennedy and Sid Ellisdon star in the River Island Spring/Summer 2012 campaign. Captured by the lens of legendary fashion photographer Ellen von Unwerth, the models pose in a sea of bold wardrobe staples that set sail for Spring.

Packing their bags for this vibrant vacation advertorial, the crew sets out into the sun, posing street side and taking in a new neighborhood. The trio sport eclec­tic ensembles that take inspiration from vintage styles.

Cool casuals are paired with eye-catching prints, making for youth-infused styling that dares to stand apart from the crowd. This memorable campaign is the perfect combination of bold tribal patterns, timeless tailoring and simplistic solids, gaining attention for all the right reasons. From suited separates to effortlessly cool tees, the River Island Spring/Summer 2012 campaign is one to remember. Stats for Patterned Vacation Ads Trending: Older & Buzzing
Traction: 8,156 clicks in 146 w
Interest: 2.2 minutes
Concept: River Island Spring/Summer 2012 Campaign
Related: 118 examples / 91 photos
Segment: Males, 18-55
Comparison Set: 43 similar articles, including: romantic getaway captures, colorful fruity fashion, and eclectic exotic editorials.