Nomad's Ritual of Rivals Emphasizes Rebellious Individuality

By: Meghan Young - Jun 5, 2015
References: nomadshop.net & swipelife
Nomad's Spring 2015 editorial, Ritual of Rivals, is a clear example of the direction menswear is taking these days. As the fashion industry continues to embrace new gender ideals, it's apparent that the modern man is influenced by more than the stereotypical 'macho' interests so prevalent just a handful of years ago. The Ritual of Rivals is, after all, inspired by Vaslav Nijinsky's 1913 ballet, The Rite of Spring.

Although undeniably moody and masculine, the Canadian retail shop writes, "We’ve selected contemporary labels such as Comme des Garçons Homme Plus, Matthew Miller, OAMC, and adidas by Raf Simons to parallel the sense of rebellion and emphasis placed on individuality and creativity. The imagery evokes the notion that the old will be destroyed and grow into something new." Ritual of Rivals showcases this and more beautifully.