DigitasLBi's 'Rise and Shine' is a Livestreamed Facebook "Feed Show"

By: Laura McQuarrie - May 13, 2016
References: digitaslbi & adweek
'Rise and Shine' is the name of a new morning show that will be shared by DigitasLBi on Facebook Live.

The livestreamed "feed show" from the New York-based advertising agency is set to run three to five times per week and include segments on local weather, workout tips and recipes. Rather than tuning into a news station or a radio channel, this is meant to provide a more modern way to wake up. Facebook's Keenan Pridmore says: "It will appear in those morning wake-up hours where you are getting up and you could use a little [content] to get you going."

As well as taking advantage of the new ability to crosspost videos across multiple business pages owned by the same manager on Facebook, DigitasLBi will also be using a bot via Messenger to build subscribers and alert them of new content.