The 'Rio Bar Brasil' Show Showcases the Spirit and Culture of Brazil
Hayley McGlone — August 6, 2016 — Pop Culture
References: ouniversodatv
FOX Lab Brasil and Cachaça 51 partnered together to create 'Rio Bar Brasil,' a bartending reality show that emphasizes Brazilian culture.
'Rio Bar Brasil' brought eight bartenders from around the world to Rio for the show. The aim was to strengthen the new market position of Cachaça 51 as the drink of Brazil and part of the Brazilian culture. The reality show wanted to promote the integration of different cultures from around the world, with the spirit of Rio as the background. The bartenders come from Portugal, Spain, Chile, Germany, Argentina and Brazil. 'Rio Bar Brasil' is about creating unique experiences that showcase Brazil and Cachaça 51 place in Brazilian culture.
The series launched in Latin America, US and Europe, and features six 15-minute long episodes all available on FOX Play.
'Rio Bar Brasil' brought eight bartenders from around the world to Rio for the show. The aim was to strengthen the new market position of Cachaça 51 as the drink of Brazil and part of the Brazilian culture. The reality show wanted to promote the integration of different cultures from around the world, with the spirit of Rio as the background. The bartenders come from Portugal, Spain, Chile, Germany, Argentina and Brazil. 'Rio Bar Brasil' is about creating unique experiences that showcase Brazil and Cachaça 51 place in Brazilian culture.
The series launched in Latin America, US and Europe, and features six 15-minute long episodes all available on FOX Play.
Trend Themes
1. Bartending Reality TV Shows - Disruptive innovation opportunity: Creating reality TV shows centered around bartending can be a unique way to promote cultural integration and showcase specific drinks or spirits as part of a particular culture.
2. Cultural Integration - Disruptive innovation opportunity: Exploring ways to integrate different cultures through entertainment platforms like reality TV shows can help promote cultural understanding and appreciation.
3. Promotion of Specific Drinks - Disruptive innovation opportunity: Collaborating with TV networks to create shows that focus on specific drinks or spirits can be an effective marketing strategy to strengthen their market position and promote their cultural significance.
Industry Implications
1. Television Production - Disruptive innovation opportunity: Developing innovative reality TV shows centered around bartending or cultural integration can create new opportunities for television production companies to attract viewers and advertisers.
2. Beverage Industry - Disruptive innovation opportunity: Partnering with TV networks to create shows that highlight specific drinks or spirits can generate increased brand awareness, sales, and consumer loyalty for companies in the beverage industry.
3. Entertainment Industry - Disruptive innovation opportunity: Incorporating cultural integration themes into reality TV shows can provide new content options for the entertainment industry and attract diverse audiences.
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