The Rings Movie Marketers Pranked Unsuspecting Strangers

By: Mishal Omar - Jan 23, 2017
References: io9.gizmodo
The Rings movie will be released in the month of February and one of its promotions involved scaring unsuspecting people at an electronics store in upstate New York.

The promotion was set up in the TV section of the store, where several TVs played the Rings movie trailer on repeat. A store worker introduced people to the commercial and as they did, one of the TVs would slide up to reveal a girl wearing makeup and long hair in front of her face. Visitors to the store did not notice until the girl crawled through the hole she was sitting in, terrifying the people around her.

This movie promotion offers a unique and appropriate way to market Rings, offering both fear and humor for viewers to enjoy.