The drummer of the Mexican rock pop emo band, Panda, has combined two trends - bling bling neckware and iPhone-mania. Jorge VÃ¡zquez (Kross) proudly wore his cell phone around his neck this week at the MTV Latin Awards. Although custom chains (most hip hop artists) and giant timepiece necklace charms (Flavor Flav) are nothing new, Kross is staying true to his alternative lifestyle. Let's call it Ring Bling.
Implications - Customized products are growing enormously popular with consumers who are increasingly tired of having the same products as everyone else. Companies who offer customized products like these ring bling necklaces will continue to gain a consumer audience who would agree that spending money to receive one-of-a-kind products is definitely worth it.