Is it a style, a look, a state-of-mind? What does it mean to be a Mod Girl in today's world? Rimmel London asked several different stylish women what "mod" means to them. From makeup to fashion to attitude, watch as they celebrate timeless 60's chic and offer tips on how to make the iconic style your own.
In full support of the mega mod style, Rimmel London’s ScandalEyes Retro Glam mascara plumps and curves lashes for an iconic 60’s look. The hourglass brush is shaped to the lash line, pushing lashes up and out to create the bold, wide-eyed look the featured mod girls wear so well.
Show Rimmel London your mod look using #ModMonday on Twitter, Instagram or Tumblr for a chance to win prizes each week, including a trip to New York City to see Britain's hottest boy band!
Stats for Modern Day Mod Girls
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Research: 6,513 clicks in 115 w
Interest: 3.5 minutes
Concept: Rimmel London Mod Girls
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Segment: Females, 18-55+
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