Rihanna's New Album Art Can Be Experienced by Sight-Impaired Fans

By: Jana Pijak - Oct 9, 2015
References: radio & buro247
Rihanna's new album release 'Anti' is breaking barriers for less controversial reasons than many may expect -- the album's cover poetry has been translated to Braille, allowing the sight-impaired to experience its impact.

Designed for "all to see," Anti's album art and poetry aims to reach the masses and is a raw and honest depiction of the singer's state of mind and artistic vision. Rihanna's new album is not only gaining attention for its hit singles but is also a ground-breaking example of inclusive marketing.

While most music releases focus on auditory senses, album art is an integral part of an artist's brand message but is often limited to visual experience. Though sight-impaired music fans don't often get to experience this aspect of their favorite music, Rihanna's Braille album cover gives them a new window into the star's self-expression.