Rihanna has been through a lot this week with her domestic violence case against (ex?) boyfriend Chris Brown, but that’s not the only reason she’s getting press.
Rihanna recently made a pledge to help Jasmina Anna Anema, who is only 5 years old, find a bone marrow donor. Without Rihanna’s help, it would be much more difficult for Anema to find a donor, in which case she could die of leukemia.
"When I saw the video of Jasmina it broke my heart," Rihanna told People magazine. "It is so unfair that for a black patient it’s so much harder to find a bone marrow match. Jasmina has acute leukemia and she needs a bone marrow transplant to live.
"Leukemia is the most common disease children in the U.S. die of and we need to change that. I urge everyone to sign up as a bone marrow donor with DKMS. If we have more donors, we can save more children like Jasmina."
Take a look at some more awareness for cancer being brought by celebrities, thorough ad campaigns, charitable fashion lines and even wine, in the trends below.
Stats for Pro-Active Celebs Against Cancer
Trending: Older & Mild
Research: 15,912 clicks in 377 w
Interest: 4 minutes
Concept: Pro-Active Celebs Against Cancer
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Segment: Neutral, 18-35
Comparison Set: 28 similar articles, including: celebrity fashion to fight cancer, mega-celeb telethons, and celebrity cancer survivor psas.
Pro-Active Celebs Against Cancer
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