Mercedes Benz displayed these Right Brain Left Brain posters on all walls of the 2010 Israel Business Conference. The clever graphics emphasize the 125 years of intelligent design that has gone into today’s Mercedes Benz automobiles.

While some online critics have not been kind to the Mercedes Benz Right Brain Left Brain Posters, it’s difficult to argue with the sound design that the automobile maker brings to its vehicles.

Implications - Modern consumers are looking for more than just attractive imagery in their designs. Products that offer intellectual stimulation to its viewers are appealing to those who desire a deeper connection to art. In order to generate more interest, a company could focus on creating pieces with a deeper meaning.