Superstar

These RIG Utility Clothing Advertisements are Fantastical

By: Jana Pijak - Published: Dec 27, 2011 • References: bestadsontv and adsoftheworld
The latest ad campaign from India's RIG Utility Clothing brand features surrealist art captures that pay homage to religious imagery. The campaign serves as a continuation of the company's previous ads which all contain similar imagery.

The whimsical campaign is fantastical with its use of mythical creatures and futuristic props. The ads do not reference a particular time period taking cues from fantasy and mythology as well as religion and our ideas for the future. Despite its variety of opposing concepts, the RIG Utility Clothing ad pushes boundaries and is purposeful giving every object and idea relevance within the overall image.

Models seem to be having an out of body experience, showcasing the brand's clothing pieces while suspended into a surreal world of fantasy that seems dreamlike. This stunning and memorable campaign designer by Indian ad agency D&H Blurb and photographed by Tarun Vishwa takes marketing to an imaginative place.