UberCentral is Targeted Towards Seniors Without Smartphones

By: Rahul Kalvapalle - Oct 6, 2016
References: newsroom.uber & bnn
Popular and disruptive ride service Uber has launched a pilot program that is designed to make it a little easier for elderly people living in the city of Toronto to use the company's services even if they don't own a smartphone.

Part of a collaboration between Uber and retirement home Revera, the UberCentral service is designed to enable businesses to book ride services on behalf of customers who don't have smartphones.

While Uber and other similar apps have rightly garnered a lot of praise, the fact of the matter is that these developments are leaving behind seniors and others who don't use smartphones. By designing a service specifically designed to seniors' needs, Uber and Revera are working to make the fruits of the sharing economy more inclusive.