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Child-Sized Supercars

The 'Ride On Electric' McLaren P1 is for Kids Three to Six

— September 28, 2016 — Life-Stages
As part of McLaren's TRACK 22 business plan, the supercar and F1 manufacturer will eventually release a pure electric vehicle capable of sitting in the Ultimate Series -- and while the company isn't quite there yet, the new Ride On Electric McLaren P1 is a fully electric vehicle offered by the company. However, consumers will only be interested if they happen to be between the ages of three and six.

The Ride On Electric McLaren P1 is an official release from the legendary British sports car company, even if, with a top speed of three miles per hour, it isn't the fastest vehicle in its garage. That said, the Ride On Electric has features that its large-scale brother doesn't, such as a central driving position and an open roof configuration. According to McLaren, it "rushes from zero to maximum speed in just two seconds... to the tune of Hickory Dickory Dock."
Trend Themes
1. Electric Ride-on Cars - Manufacturers can explore making more electric ride-on cars for children.
2. Luxury Kids Toys - Luxury car manufacturers can develop more high-end toys for children.
3. Customizable Kids Cars - Manufacturers can create customizable ride-on cars for children, like the Ride On Electric P1 with its own open roof configuration and central driving position.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can create more luxury ride-on toys for children, like the Ride On Electric P1.
2. Automotive - Car manufacturers can explore the potential of making customizable electric cars for kids.
3. Theme Parks - Theme parks can consider adding luxury or specially branded ride-on cars for children as part of their attraction offerings.
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