The Ricola Cough Concert Makes Awkward Sounds Enjoyable

By: Jamie Danielle Munro - Published: • References: youtube & creativecriminals
To make the most of those awkward coughs that happen so frequently at more upscale concerts, cough candy brand Ricola had a genius idea to incorporate these noise-makers into the mix. After hiring a few actors, they managed to pull off a coughing concert, and not everyone was in-the-know.

A female musician first comes out onstage to welcoming applause. However, after playing the first few bars she stops as a few people start to cough. Soon certain audience members are belting out a tune with their throats, with other audience members laughing (and various ones not looking too impressed). Ricola pulled off this campaign brilliantly, and at the end a banner for the company was shown to avoid endless confusion by onlookers. Stats for Coughing Concert Campaigns Trending: This Quarter & Mild
Traction: 206 clicks in 23 w
Interest: > 3 minutes
Concept: Ricola
Related: 87 examples / 67 photos
Segment: Neutral, 18-55
Comparison Set: 32 similar articles, including: center-of-attention campaigns, sinister anti-smoking campaigns, and sickness-vanishing vaporizers.