The Rickshaw Challenge is a participatory travel experience and lucrative marketing strategy for India's tourism industry. The route takes you through India in its swarming city streets, secluded rural areas, animal-filled jungles and alluring coastlines.
Implications - The Rickshaw Challenge Road Race is a challenging one as you are forced to slow down. This is an absolutely fantastic way to see India and it symbolizes the Indian way of life. Who doesn't love a good road race where you can see everything rural life has to offer?