Darkly Grim Photoshoots
Shot by Asha Mines and Odile B. Schroder, the spread encompasses the on-going dark trend that Rick Owens is infamous for. Rick Owens' designs foster a unique following as he provokes and stirs the fashion world.
Implications - No longer looking for airy aesthetics, consumers are attracted to darker ones. Products that feature a statement-making style appeals to those shoppers who want to differentiate themselves from their fellow customers.