Paris Hilton launched the new RICH PROSECCO (prosecco in a can). "Drinking Prosecco from a can is delicious; as you sip, the pearling sensation of the cool, fresh-tasting Prosecco ripples over the lip of the can to dance on your tongue", they said. Well check it out..

Implications - You have to hand it to Paris Hilton for daring to expand her influence into new markets and industries. Instead of resting on her laurels, Hilton is one celebrity that is constantly finding new ideas to champion with her brand. The star power of her name aside, the launch of this new product also boasts the ingenuity of its concept as an additional advantage.