Tilda's Basmati Rice for Kids is Branded with Charming Characters

By: Laura McQuarrie - May 20, 2016
References: tilda & trndmonitor
Rice may be a dinnertime staple, but it is hardly ever branded to kids in a friendly way—Tilda specializes in making four types of flavored Basmati rice for kids.

The four flavorful rice products for kids include wild flavors like Mild Curry, Vegetable & Wholegrain Rice, Cheese & Tomato and Sunshine Vegetable Rice. These rice and vegetable mixes are both gluten-free and dairy-free, suited to kids who are old enough to eat solid foods.

While parents are used to seeing cookies, candies and other sweet treats packaged with kids in mind, there's now a whole new category of kid-friendly products that transform grown-up products like herbal teas and kale bites into sophisticated snacks. In addition to win over parents as well, these kinds of products tend to emphasize healthy eating.