The Meganemai Rice Brand Focuses on Packaging with Eyeglasses

By: Michael Hemsworth - Jun 2, 2016
References: & spoon-tamago
Many rice brands focus on packaging that offers a glimpse of the terrain where it's from or bold imagery, but Meganemai takes a different approach by focusing the people that produce it. All those involved with the creation of Meganemai wear eyeglasses, so the brand took this characteristic and applied it to the name of the brand as well as the packaging.

Meganemai -- translating literally from Japanese to "rice with glasses" -- consists of rice from Sabae and helps give an ordinary food like rice a bit of character. The rice brand packaging helps to stand apart from the competition on the store shelf by offering a smiling face rather than just information or scenery.