Ricardo Salamanca creates his works by photographing a series of images, uploading them onto a computer and layering and manipulating them there. The resulting products are simply fantastical; viewers see Salamanca's head transform into a Rubik's cube and a circus bear in a bear costume.
These Ricardo Salamanca pieces are seriously surreal.
Implications - Society is overflowing with advertisements causing consumers to gradually become desensitized to their imagery. These consumers only absorb messages from advertisements with shocking and surreal content that catches them off guard. Companies can incorporate these elements into their marketing campaigns to create memorable ads.