Reynolds American, the second-largest tobacco company in the U.S.A., recently changed up its logo as well as its corporate website following recent brand acquisitions.
It's essential that a company's logo and other elements of visual branding be suggestive of its key products and offerings, and this is something that hasn't gone unnoticed at Reynolds American. Indeed part of the reason behind the refreshing of the company's branding is its recent acquisition of Newport, the country's top-selling menthol cigarette brand. An important milestone for the company, the addition of this popular menthol cigarette brand to the Reynolds American stable necessitated a refreshed logo.
The Reynolds American website has also been redesigned to put an enhanced focus on the company's stated aim of transforming the tobacco industry and making it more responsible as a whole.
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