New Video Site Shares Ad Revenue with Consumers
Published: May 29, 2006 • References: revver
Revver is a showcase for video creators and shares any cash generated by ads tagged on the end of any uploaded clips. Founded by movie and grassroots film veteran Steven Starr, Revver, like rivals YouTube and many others, aims to exploit the WOM effect by making it easy to upload video and get it passed around among the net's ever-growing audience. By attaching an ad to a video, creators track their content anywhere online and make money every time a user clicks on the ad. Revver benefits creators, advertisers and viewers by enabling content to be free and accessible while still rewarding creators-- it's the best of both worlds.