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Lydia Guevara to Front Campaign in Argentina

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Revolutionary PETA Ads - Lydia Guevara to Front Campaign in Argentina
Lydia Guevara to Front Campaign in Argentina
 Published: Jun 21, 09
Comments: 1 Views: 2,305

PETA has always been political when it comes to supporting animal rights, and their latest frontwoman totally secures that brief.

PETA has secured Lydia Guevara for their Argentinean advertising campaign after discovering she was vegetarian. This represents the first time PETA has ever advertised in this country.

Lydia Guevara is the granddaughter of revolutionary leader Che Guevara and mimics his famous pose for the shoot. The best touch by far is that the bullets have now turned into carrots.

“PETA’s fight for animals was one of the reasons why I went vegetarian,” Lydia told the Spanish news agency Efe. “Moreover, this lifestyle has become a true revolution that is attracting more people and is an alternative that is healthier for the planet and for humankind.” (blog.peta.org)

References:  blog.peta.org, cakeheadlovesevil.wordpress

Filed In:  activism,  charity,  lifestyle,  marketing,  print,  social






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FOUR WAYS TO REACT: vote, favorite, add more examples of Revolutionary PETA Ads or comment about Lydia Guevara to Front Campaign in Argentina.

Marissa Brassfield on Jun 21, 09  3,489 Trends   4,129 Comments
Viva la vegolución!
Marissa Brassfield on Jun 21, 09  3,489 Trends   4,129 Comments 0


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