Lolë’s Emeline Reversible Jacket is Available in Two Color Options
Jana Pijak — July 16, 2020 — Fashion
References: ca-en.lolelife
Lolë’s Emeline Reversible Jacket is lightweight, ultra-warm and compressible. Featuring a slim fit silhouette, the jacket is "insulated with a 600 fill power duck down, is windproof and easy to pack," making it ideal for those traveling.
The jacket is made from windproof polyester and boasts Lolë’s patented Loftech™ synthetic Insulation. Moreover, the garment is lined with 100% nylon and features two convenient zippered pockets. Available in two color options -- a navy and pink combo or a black and yellow pairing -- the outerwear piece fuses style with function and lets wearers change up their look in seconds.
The two-in-one style stays true to Lolë’s chic yet function-focused aesthetic and highlights high performance fabrics that work to protect one from the elements without being bulky or heavy.
The jacket is made from windproof polyester and boasts Lolë’s patented Loftech™ synthetic Insulation. Moreover, the garment is lined with 100% nylon and features two convenient zippered pockets. Available in two color options -- a navy and pink combo or a black and yellow pairing -- the outerwear piece fuses style with function and lets wearers change up their look in seconds.
The two-in-one style stays true to Lolë’s chic yet function-focused aesthetic and highlights high performance fabrics that work to protect one from the elements without being bulky or heavy.
Trend Themes
1. Reversible Performance Jackets - The demand for lightweight, versatile jackets that offer both style and function continues to rise, creating opportunities for brands to innovate with reversible designs and high performance fabrics.
2. Ultra-warm Insulation - Insulation technology has become a key selling point in the outerwear industry, with consumers seeking out lightweight yet warm options such as 600 fill power duck down and synthetic Loftech™ insulation.
3. Compact and Travel-friendly - As travel becomes a more common part of modern lifestyles, there is a growing demand for outerwear that is easy to pack, lightweight, and can transition seamlessly from one activity to another.
Industry Implications
1. Outdoor Apparel - As consumers continue to prioritize outdoor activities, the demand for high-performance, versatile outerwear options is likely to drive innovation in the outdoor apparel industry.
2. Fashion Retail - Reversible jackets that can be worn in multiple ways offer fashion retailers an opportunity to showcase versatility, while high-performance fabrics can appeal to consumers seeking style and function.
3. Travel and Tourism - The trend towards compact and travel-friendly outerwear options caters to consumers who value versatility and convenience, highlighting opportunities for innovation in the travel and tourism industry.
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