Cleaning Your Message into the Wall
Implications - Graffiti is an artistic medium that continues to be held in a negative light by city-dwelling consumers. Advertisers using the Reverse Graffiti method stand to gain attention by not only cleaning up something that has been shunned by society, but also adding their own message to the clean-up. When consumers see the "cleaned-up" graffiti, positive feelings may arise towards the advertiser.Stats for Reverse Graffiti Trending: Older & Mild
Traction: 4,237 clicks in 426 w
Interest: 4 minutes Concept: Reverse Graffiti
Related: 60 examples / 46 photos
Segment: Neutral, 18-35 Comparison Set: 22 similar articles, including: boldly branded tea, space rock eyewear, and eco-friendly bottle stoppers.