Rev7 Gum is made with a groundbreaking new formula that won't stick to surfaces. The gum, developed by researchers at Bristol University, could potentially save the cities lots of money from gum cleanup.

Rev7 Gum is made in such a way that it allows water to penetrate through it. I think the question for this gum will be whether it can survive the crucial taste test. I am definitely interested in trying it.

Implications - Consumers are looking to have life's small inconveniences rendered a thing of the past. Symptomatic of this desire is the proliferation of apps designed with niche problems in mind (e.g. finding a parking spot in a crowed city). Companies find ways to make products that are more efficiently tailored to this mindset.