A surprising advertising choice was that British Airways chose to use retro pencil cartoons for their series of new adverts.
I have always hated this cartoon style, so I am not overly fond of this campaign. I don't find them funny, and I can't understand why BA would choose to come down this road, or should that be flight path.
Virgin previously tried selling with cartoons, as seen in the article link below.
Implications - Adults in modern society are looking for items that will remind them of the past. Products that contain an older element appeal to shoppers who want to be reminded of simpler times. Companies could develop more designs like this in order to attract more attention.
Stats for Retro Cartoonvertising
Trending: Older & Chilly
Research: 3,311 clicks in 396 w
Interest: 4 minutes
Concept: Retro Cartoonvertising
Related: 43 examples / 33 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: video ad spoofs british airways, funny flight safety animations, and eco-friendly weed killers.
More Stats +/-
Funny Flight Safety Animations
Video Ad Spoofs British Airways
Eco-Friendly Weed Killers
Top 30 Life Trends in April
Top 47 Travel Ideas in April