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British Airways Gets Cheeky

By: Cowbag - Published:   Updated: Aug 11 2011 • References: britishairways & scaryideas
A surprising advertising choice was that British Airways chose to use retro pencil cartoons for their series of new adverts.

I have always hated this cartoon style, so I am not overly fond of this campaign. I don't find them funny, and I can't understand why BA would choose to come down this road, or should that be flight path.

Virgin previously tried selling with cartoons, as seen in the article link below.

Implications - Adults in modern society are looking for items that will remind them of the past. Products that contain an older element appeal to shoppers who want to be reminded of simpler times. Companies could develop more designs like this in order to attract more attention.

Stats for Retro Cartoonvertising Trending: Older & Chilly
Traction: 3,239 clicks in 317 w
Interest: 4 minutes
Concept: Retro Cartoonvertising
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: video ad spoofs british airways, funny flight safety animations, and piquant deviled eggs.