The 'Rethink' Packaging from Build gives cigarette packaging a taste of the debranding craze going on. The London-based graphic design studio literally strips down and rethinks the branding of classic cigarette packs.
'Rethink' Packaging from Build was spurred on as a result of the UK government wanting to sell cigarettes in plain packaging in an attempt to reduce their appeal. The designs are also focused on warning smokers about the possible health hazards of smoking.
Minimalist Brand Makeovers
Unbranding Parody Graphs
Minimalist Designer Cases
The 'Rethink' Packaging from Build Follows Minimalist Aesthetics
By: Francis Tiangson - Published: Jan 29, 2011 • References: core77