This Stone Fresh Location in Shanghai Mimics Outdoor Fun

By: Michael Hemsworth - Jan 18, 2016
References: & contemporist
When it comes to retail design, it's one of the most important ways that brands can interact without saying a word to a prospective customer. As such, this Stone Fresh location in Shanghai is designed to mimic the great outdoors in a playful and relaxing way to help create a more inviting experience for customers.

Featuring an open concept retail design that incorporates geometric trees and picnic benches with a modern twist, the Stone Fresh location is whimsical and utilizes a number of bright, whimsical colors.

Designed by the design firm TRIAD China, this Stone Fresh location is the first of two locations that are planned for the brand's foray into the Chinese market that are sure to delight customers.