'STORY' is a Retail Concept Store with Sections Tailored to Each Giftee

By: Cadhla Gray - Nov 16, 2015
References: thisisstory & psfk
With Christmastime around the corner, retail concept stores are experimenting with different ways to package stores and market products in a festive and enticing way. STORY in New York City is a retail store that changes its format and products every four to eight weeks, the latest version is its Christmas store.

The store is sectioned off to make it a one-stop shop for Christmas gifts. The entry hall is for "her" while the garage is for "him," a playroom is for kids and finally a kitchen for everyone or the hard ones to shop for.

This example of a retail concept store shows how to connect smaller brands' products to a location that people come to do all their holiday shopping. The store also partners with American Express OPEN and provides an introduction to 320 small businesses.