If you had a near-monopoly on desktops and operating systems, were sitting on mountain of cash, in the midst of a giant recession with retail stores crashing everywhere, what would your gut tell you? Open a chain of retail stores! That’s what Microsoft is telling us it would do by hiring a guy from Walmart*.
David Porter has the fun job of finding retail locations (psst, David: think Circuit City.) and then what the stores will look like and when they will open. This actually makes a lot of sense as retail crashes and burns. This means fewer places will sell the Microsoft equipped gear. Plus real estate is cheap, and the recession can’t last forever right?
PC Merchandising Expansions
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With Experience Centers, Microsoft Plans to Dominate Retail
Published: Feb 13, 2009 • References: i.gizmodo