If you had a near-monopoly on desktops and operating systems, were sitting on mountain of cash, in the midst of a giant recession with retail stores crashing everywhere, what would your gut tell you? Open a chain of retail stores! That’s what Microsoft is telling us it would do by hiring a guy from Walmart*.
David Porter has the fun job of finding retail locations (psst, David: think Circuit City.) and then what the stores will look like and when they will open. This actually makes a lot of sense as retail crashes and burns. This means fewer places will sell the Microsoft equipped gear. Plus real estate is cheap, and the recession can’t last forever right?
PC Merchandising Expansions
More Stats +/-
50 Innovations in Retail
Scents That Make You Shop More
Microsoft Branding Blunders
Computer-Branded Cell Phones
Inflation Killing Retail Brands