You've probably witnessed guys lifting their shirts above their heads in drunkenly disorder at the bar. The Resident Evil Shirt by Comic-Con allows you to take part in this strange practice while adding a little twist.

The front of the shirt reads “Let Your Darkside Out,” while the inside of the shirt features a zombie-like face.

Acting like a fool just got a whole lot cooler.

Implications - Businesses that can think of unusual ways to alter existing products are most likely to remain fresh in the eyes of consumers. By altering product designs ever-so-slightly, businesses can continue to think outside the box and remain special in comparison to existing products.